Martine Gutierrez is an artist, performer, writer, and musician who constructs elaborate narrative scenes to subvert pop cultural tropes in the exploration of identity—both personal and collective—intersectional to race, gender, class, indigeneity, and culture. Her amass of media—ranging from billboards and episodic films to music videos and renowned magazine Indigenous Woman—produce the very conduits of advertising that sell the identities she disassembles. Gutierrez hybridizes the industry’s objectification of sex with the individual’s pursuit of self, satirically undermining the aesthetics of what we know. While she manufactures “celebrity” to pass as multinational corporations, it is Gutierrez herself who executes every role—simultaneously acting as subject, artist, and muse.
For her exhibition at CAM, Gutierrez will create a site-specific interactive experience for visitors. Statues, lounge chairs, umbrellas, fake plants, and an awning, all doused in red paint, will serve as the backdrop to a fictitious commercial, selling a product designed, performed, and directed by the artist. Media from the performance will be projected on CAM’s facade as part of Street Views. The set will remain as a sculptural immersive space, inviting museumgoers to capture their own pictures. Taking part in the fantasy, this exhibition encourages active participation—tempting viewers to consume the glamorous illusion and cast themselves as the “star” of their own spectacle.
Martine Gutierrez is organized for the Contemporary Art Museum St. Louis by Wassan Al-Khudhairi, Chief Curator.